In fact, straight-up sitcom references and jokes without a strange edge are rare this time around. Elizabeth Olsen channels the look of Susan Dey for this incarnation of Wanda, although there's no sign of a Partridge Family-style musical number beyond the catchy theme tune.

The ever-changing house is now near enough a shrine to The Brady Bunch, complete with the staircase, while the bright title sequence is a pastiche of the thoroughly “modern” lifestyles of the era. But for anyone who’s on this ride for the actual comedy, episode 3 still delivers, if not with the same gusto as its predecessor. This is the episode that’s likely to convince skeptical fans of its “serious” MCU credentials, then. The sitcom itself now feels like a truly integral part of the story, rather than the wrapping paper around its darker heart. As such, I’ve found myself genuinely caring about this new family that Wanda and Vision have created. A Marvel character having a baby would be big no matter what form it took, but the fact that twins Billy and Tommy are part of arguably Vision and Scarlet Witch’s most recognisable storyline in the comics makes this a landmark moment for the MCU. But Wanda’s hyper-speed pregnancy breaks reality at every stage, ensuring the sitcom feels less like an homage and more like a part of the MCU. At its heart this is the classic “mom gives birth” episode of any family sitcom you can mention, complete with a flustered dad trying to cope. This surreal fun is the driving force of the episode, too. From Herb happily carving through a brick wall with his hedge cutters, through the practical effects of the house decor spinning as Wanda goes into labour, to a genuine stork arriving to metaphorically deliver a baby, there is a surreal nature to episode 3 that’s undeniably joyful. Rather than coming via punctuating moments of darkness, the reminders that this reality is wrong are constant, and - smartly - mostly played for laughs. Unlike the premiere, which presented two pretty straight-laced comedy plots that could have been pulled from Bewitched or The Dick Van Dyke Show, episode 3 is really quite strange throughout. One thing that is clear is that the weirdness of the meta storyline is bleeding into the sitcom. This raises more fun questions to debate Geraldine is clearly a SWORD agent infiltrating this reality, but who are the neighbours? If not SWORD themselves, are they effectively Wanda’s jailors? Manifestations of her own subconsciousness? Or perhaps innocent bystanders in a sinister world? Additionally, Vision himself appears to have a moment of understanding, but reality seems to glitch out before he can complete the thought: is that Wanda’s doing, or an external force? The questions are certainly piling up rather than being cleared up, but episode 3 makes the right move of revealing just enough that it focuses those questions and elevates the mystery beyond just a general sense of unease. Within Westview itself, we discover that Geraldine is new in town and distrusted by Agnes and Herb. Perhaps, considering the confirmed link to Doctor Strange 2, it is a realm within the Multiverse of Madness? Teyonah Parris’ “Geraldine” (whose real name can be found in previously released casting news, if you’d like to spoil upcoming reveals) being catapulted out of the sitcom reality and into the real world suggests there’s an almost Truman Show element to it all that Westview is a physical place rather than an imaginary reality, albeit one that may not even be on our plane of existence. But this time they claim more than a fleeting minute of screen time, providing us with something really substantial to chew on until next week. Much like the two-part premiere, episode 3 delays most of its revelations until the credits are almost ready to roll. We may be only inches closer to learning more about the show’s mystery, but it’s a mile ahead in terms of making WandaVision feel like a genuine MCU installment. While episode 3 remains in set-up mode like the chapters before it, this 1970s-set entry finally cracks the sitcom illusion just enough to make WandaVision’s two elements of TV comedy homage and MCU puzzle box feel cohesive rather than disparate. Thankfully, this means that WandaVision is so very, very on the right path. Something is very, very wrong in Westview.

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